Instagram has become and integral part of promoting yourself as a band or musician. Since I’m more of a writer than a visual person I waited too long to start. Eventually, I realized the worth of Instagram and got sucked in. Here’s why I started, and why you should too Read more…
Spotify is a massive music platform and it feels natural to include an article on how to promote music on Spotify in my music marketing series. These are my top tips and learnings for getting heard on there. Don’t miss out on the other music promotion articles, like how to Read more…
Marketing your band on Facebook should be easy, huh? No. Promoting underground music on Facebook in a major scale is tricky. At least if you want to create a real buzz beyond a few friendly comments without having the budget of a small company. Here are some tips on how Read more…
Does content marketing work when promoting a band or an artist? During over two years I’ve been playing around with content marketing on this homepage to promote my death/doom metal band Soliloquium. It’s been a combination of creating search engine friendly text content and using social media promotion on platforms Read more…
How do you promote music on YouTube? It’s not an easy task. Most of us get stuck with a few hundred YouTube views per video, despite pouring our hearts and souls into the music and video content. It’s not how it should be. In this article, I will share my Read more…
I’ve read many guides about music promotion and marketing online, and most of them apply to promoting metal music as well. But metal is a genre that has extremely engaged fans, and specific digital habits. Some of the habits provide great opportunities and some of them are frustrating. This article Read more…
It’s not always easy to promote and market your music for maximum exposure on platforms like Bandcamp, Facebook, Instagram, SoundCloud and YouTube. All of them have their own particular success strategies, and it’s rarely the logical one. Such is definitely the case with Bandcamp, a platform where you really need Read more…
How do you promote and market your own music on SoundCloud? It’s easy to post your songs. It’s not quite as easy to get people to listen to your music, especially if you’re playing an underground music genre. This is my practical no success guaranteed SoundCloud guide with my learnings. Read more…
SEO tips for musicians, huh? Working with SEO and digital marketing for years, I thought it would be fairly straight-forward to transfer my skills from the corporate realm to the music realm. It couldn’t really be further from the truth, and I had to struggle with trial and error for Read more…
Marketing and promoting music in the digital age is not an easy task. Even in the underground, there are hordes of bands and artists competing for the attention of the listeners. Many are also raising their digital marketing skill level, or hiring a digital professional to do their work. How Read more…
