music marketing
SEO for musicians
Should a musician work with SEO to find new fans? Here’s my experience!
Best of
Metal Spotify playlist – playlists for metal subgenres
Are you looking for a metal Spotify playlist that can help you find new heavy music? Or maybe metal Spotify playlists, plural? Well, you’re in luck! I’m a musician and content creator that makes metal Spotify playlists. I’ve done quite a few, both by genre, atmosphere, geography, time period and Read more…
music marketing
What is Bandcamp Friday?
Bandcamp Friday is a concept by Bandcamp to help struggling musicians during the pandemic. The concept consists of Bandcamp waiving their usual fees to give additional support to the artists. It’s become a popular and recurring thing. In this article you can read more about Bandcamp Friday, including what you Read more…
music marketing
Promoting music on Instagram – the ultimate guide
Instagram has become and integral part of promoting yourself as a band or musician. Since I’m more of a writer than a visual person I waited too long to start. Eventually, I realized the worth of Instagram and got sucked in. Here’s why I started, and why you should too Read more…
music marketing
How to promote music on Spotify
Spotify is a massive music platform and it feels natural to include an article on how to promote music on Spotify in my music marketing series. These are my top tips and learnings for getting heard on there. Don’t miss out on the other music promotion articles, like how to Read more…
music marketing
Promoting music on Facebook
Marketing your band on Facebook should be easy, huh? No. Promoting underground music on Facebook in a major scale is tricky. At least if you want to create a real buzz beyond a few friendly comments without having the budget of a small company. Here are some tips on how Read more…
music marketing
Content marketing in music – a case study
Does content marketing work when promoting a band or an artist? During over two years I’ve been playing around with content marketing on this homepage to promote my death/doom metal band Soliloquium. It’s been a combination of creating search engine friendly text content and using social media promotion on platforms Read more…
music marketing
How to promote and market music on YouTube
How do you promote music on YouTube? It’s not an easy task. Most of us get stuck with a few hundred YouTube views per video, despite pouring our hearts and souls into the music and video content. It’s not how it should be. In this article, I will share my Read more…
music marketing
How to promote metal music online
I’ve read many guides about music promotion and marketing online, and most of them apply to promoting metal music as well. But metal is a genre that has extremely engaged fans, and specific digital habits. Some of the habits provide great opportunities and some of them are frustrating. This article Read more…
music marketing
How to promote and market music on Bandcamp
It’s not always easy to promote and market your music for maximum exposure on platforms like Bandcamp, Facebook, Instagram, SoundCloud and YouTube. All of them have their own particular success strategies, and it’s rarely the logical one. Such is definitely the case with Bandcamp, a platform where you really need Read more…
